Sisters Beauty Lounge

A new era of beauty in the UAE, centred on femininity and elegance, with just the right touch of glamour. Designed to resonate with millennials and Gen Z, the concept needed to captivate a style-savvy, trend-conscious audience.


  • Sisters Beauty Salons are a firmly established name in the UAE market, offering a 360 degree luxury pampering experience. Originally started by three sisters, the brand is now part of The Grooming Company which manages various wellbeing offers in the region. Sisters’ luxury treatments appeal to a more premium client with a mixture of locals, expats and tourists, between 20-50.

    We have been working with Sisters for several years, starting with a branding refresh in 2018. While their six salons are renowned for exceptional service, Sisters wanted a contemporary brand expression across their graphic identity, logo, collateral, packaging, marketing, and online platforms. Our approach combined site visits, workshops, and research into local and global beauty trends. The rebranding also established a new interior DNA reflecting the core brand values: femininity, a touch of glamour, elegance, social connection, and contemporary luxury, creating a refined, welcoming, and sophisticated experience for their clients.

    The concept reflected the Sisters ethos, creating a contemporary, feminine, high-end sophisticated experience - using soft lighting, rose gold details, and elegant touches. Both the interior and brand identity palette is layered with hues of pinks and nudes, and textures of timber and stone to create a soft, welcoming personality.

    The interior strategy was built around SISTERS 360-degree service, maximising space without compromising the customer experience. By introducing multi-functional beauty stations, clients can enjoy hair styling, manicures/pedicures, and eyelash treatments all in one seamless location.


Services

Brand Strategy
Interior Design
Logo Design
Signage & Wayfinding
Packaging
Brand Guidelines

Client

Sisters

Sector

Retail
Beauty



“Sisters has an all-embracing philosophy that has been created by women for women”


Femininity
Providing a sense of calm, softness and familiarity

A Touch of Glamour
A layer of allurement and glitz appeal

Elegance
Reflected through visual form, and materiality

Social
A sense of belonging to the community or ‘Sisterhood’

Contemporary Luxury
Overall experience indicated through statement design and refined details


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