Two men discussing interior design concepts while looking at a wall covered with architectural plans, mood boards, and design images.

Our Approach

Our philosophy is simple.

The customer is the starting point of everything we do and we consider the customer's experience at every step.

By immersing ourselves in the brand’s story, audience, and purpose, we craft environments and brand identities that are not only visually captivating but also emotionally resonant. 

Our approach is deeply human-centric, driven by the belief that the customer’s emotional experience should guide design decisions from the outset.


We believe every brand has its own story, and its design should reflect that individuality—no two solutions should ever look the same.


Person working at a white table with various material samples including textured tiles, fabric swatches, and a tray of different stones.

Who are we

With studios in London and Dubai, we are able to put together bespoke teams with skill sets to suit specific project requirements.

With more than 35 years’ experience, we have the confidence to constantly challenge and evolve what we do, to be at the forefront of design.

Big enough to handle large projects, small enough to treat all our clients personally.

Contact us

Our Services

    • Research & Strategy

    • Brand Naming

    • Brand Positioning

    • Brand Architecture

    • Brand Experience

    • Insights Reports

    • Feasibility Study

    • Master Planning

    • Interior Architecture

    • External Architecture

    • Prototyping

    • Implementation

    • Visual Identity Design

    • Packaging Design

    • Signage & Wayfinding

    • Environmental Branding

    • Art Direction

    • Print Collateral


Our Clients

The word "Bateel" written in stylized Arabic calligraphy with the same word in English below it, on a white background.
Grosvenor logo with stylized tree icon and text
Black background with the text "SELFRIDGES & CO" in large, dark gray letters at the bottom.
Logo for VDA Hotels and Resorts with the text 'VDA' in stylized font and 'Hotels and Resorts' below.
Silhouette of a person sitting at a desk with a laptop, surrounded by books, against a background of a large window showing trees and a cloudy sky.
Logo for The Grove with a stylized leaf symbol.
Marina Mall logo featuring a stylized wave design with the text 'MARINA MALL' underneath.
Black and white logo for Pure Gold Jewellers with the tagline "Forever Beautiful."
Logo of The East India Company, featuring a heart-shaped emblem with the words 'EXI' and the number '4' at the top.
Black and white logo with the text 'Fortnum & Mason EST 1707' in the center.
QUBE Development logo in black and white.
A minimalist black-and-white drawing of a cat sitting with sun rays beneath its tail.
Black and white digital illustration of a person sitting on a chair, reading a book, with a plant nearby.
Logo for House of Fraser with text 'Since 1849' underneath.
Logo of Roasting Plant Coffee featuring a stylized coffee cup shaped like a coffee bean.
Black text with white outline that reads 'Think' in a handwritten script style.
The logo of The Athenaeum Hotel & Residences featuring a stylized letter 'A' with elegant, flowing lines.
Line drawing of a castle with a star and orb above, surrounded by a string of beads or lights, with the text "HISTORIC ROYAL PALACES" below.
A circular, maze-like design with concentric rings and a central circle, above the word 'ARANYANI' on a black background.
Black background with the word 'EMAAR' written in large, stylized, outline letters.
M&S logo with 'EST. 1884' beneath it on a white background.
ECHO Beauty logo in black text on a white background.
Logo for Kef Holdings with a black background and silver text spelling 'kef' in cursive, and 'KEF HOLDINGS' in capital letters underneath.
A black-and-white illustration of a medieval knight holding a lance and shield, standing in front of a castle.
The word 'NAKHEEL' displayed in a digital font on a black background.
Black silhouette of a cat with a long tail, sitting and looking to the side.
Black-and-white line drawing of a person sitting in a contemplative pose, with one knee up and hand resting on the cheek.
Black and white illustration of a person sitting on a bench with an umbrella, with a cityscape in the background.
A black and white line drawing of a person juggling. The person is wearing a suit with a tie, and the juggling balls are suspended in the air around them.
A black musical staff with various musical notes and symbols scattered across it.
Black image with white text that says "THE OLD" in a stylized font.
Black-and-white illustration of a minimalist Louis Vuitton handbag with a handle.
Logo for Anthracite Martini Lounge with a black background and white text.
Peggy Porschen London logo with decorative border around the letter P.
black and white sketch of a woman with long hair and a hat, in profile
Black and white logo with stylized text that reads "TWININGS" underneath a silhouette of a lion.
Logo for Eagle Hills with stylized eagle feathers and the text 'EAGLE HILLS' underneath.
The logo for Mint Velvet, featuring a circular black and white design with the brand name in a modern font.
Black silhouette of a woman with long hair in a bikini holding a surfboard, standing on a surfboard at the beach.
Puzzle piece with the letters 'I' and 'U' on it.
Black and white logo with the letters A, B, and C inside a stylized triangular shape.
A black silhouette of a person fencing with a sword, wearing a fencing mask and protective gear against a white background.