MINIML
Partnered with Jashanmal Group to craft a bold new apparel brand designed to disrupt the UAE market. MINIML curates apparel and athleisure that aligns with the momentum and transitions of everyday life.
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Blending innovation with style, MINIML curates the world’s finest brands, offering a luxurious range of apparel seamlessly woven into the rhythm of modern life. Designed for movement, MINIML spans activewear, athleisure, and next-generation essentials - craed to keep pace with an energetic lifestyle. This spirit of motion and vitality flows through every detail of the brand’s design, illustrated in the interior from the materiality, layout and use of technology and digital screens - all with a premium edge.
Make your move. Flow through your day. Stay MINIML.
Disciplines
Brand Strategy
Brand Identity
Interior Design
Interior Graphics
Signage
Packaging Design
Brand Guidelines
Client
Jashanmal Group
Sector
Retail