The concept of Social was explored in great depth and what it means to different people of different ages and cultures. The tone of voice is therefore informal, friendly, social and hospitable and manifests itself everywhere, including technology – all the characteristics one would associate with being social.

Pita Social was selected as the favourite name and the PS abbreviation also serves as a post script brand device.

There is room in the fast food market for a sophisticated pita brand with a warm and welcoming ambience, where the focus is on real food, hand made by friendly people.

The interior environment, the branding, packaging and social tone of voice all come together seamlessly to live up to the Pita Social brand.