Marina Mall, Abu Dhabi
Brand identity and mall redesign for one of Abu Dhabi’s first shopping destinations—keeping key parts of the original roof design while adding visuals that connect it to the surrounding sea.
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Marina Mall is one of the very first retail destinations in Abu Dhabi. It was built to cater to the need for a high-quality modern shopping mall.
The new brand identity retained a nod to the architectural iconic features of the existing roof structure, but added a visual link to the surrounding sea.
A full set of branded marketing collateral, brand guidelines, and signage design was created to give the brand a much more contemporary edge.
The facade, interior architecture and spaces were completely redesigned, elevating the whole guest experience to appeal to a more discerning and younger audience.
Services
Brand Strategy
Feasibility & Masterplanning
Interior Architecture
Interior Design
F&B Design
Brand Identity
Brand Collateral
Marketing Material
Brand Guidelines
Client
National Investment Corporation
Sector
Retail
