Pita Social
We created the name, brand identity and interior environment for a new healthy fast-food restaurant developed for the US market.
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Challenge
The client wanted to launch a sophisticated pita brand in the competitive US fast-food market. The brief was to create a warm, welcoming proposition centred on real food, made by friendly people, while standing apart from conventional fast-food through quality, atmosphere and personality.
Approach
We explored the idea of "social" in depth, looking at what it means across different ages and cultures. That thinking shaped the name, tone of voice and wider brand system, creating an informal, friendly and hospitable identity that could carry consistently across interiors, packaging, digital touchpoints and customer experience.
Outcome
We delivered a cohesive brand world where strategy, identity and interior design work together to create a warm, distinctive fast-casual concept. The result feels more considered and more human than a typical quick-service offer, helping the brand stand out through clarity, warmth and a strong sense of personality.
Services
Brand Strategy
Naming
Interior Design
Brand Identity
Graphic Design
Packaging Design
Uniform Design
Website Design
Social Media
Client
Pita Social
Sector
Bars & Restaurants
The tone of voice is informal, friendly, social and hospitable and manifests itself everywhere – including technology.
