MINIML

Partnered with Jashanmal Group to craft a bold new apparel brand designed to disrupt the UAE market. MINIML curates apparel and athleisure that aligns with the momentum and transitions of everyday life.

  • Blending innovation with style, MINIML curates the world’s finest brands, offering a luxurious range of apparel seamlessly woven into the rhythm of modern life. Designed for movement, MINIML spans activewear, athleisure, and next-generation essentials - craed to keep pace with an energetic lifestyle. This spirit of motion and vitality flows through every detail of the brand’s design, illustrated in the interior from the materiality, layout and use of technology and digital screens - all with a premium edge.

    Make your move. Flow through your day. Stay MINIML.

Disciplines

Brand Strategy
Brand Identity
Interior Design
Interior Graphics
Signage
Packaging Design
Brand Guidelines

Client

Jashanmal Group

Sector

Retail

MINIML apparel retail interior design - wide view warm grey and taupe tones
MINIML apparel retail interior design - portrait electric blue brand accent and pale grey
MINIML apparel retail interior design - portrait sage green and soft blue-grey tones
MINIML brand identity design - bold electric blue flat colour graphic
MINIML apparel retail interior design - portrait blue-grey and warm amber tones
MINIML brand identity design - brand mockup on pale blue-grey background
MINIML brand identity design - dark navy blue brand graphic full bleed
MINIML apparel retail interior design - warm cream and near-black detail close-up
MINIML apparel retail interior design - portrait slate blue-grey and warm taupe
MINIML brand identity design - sky blue brand identity graphic on grey
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